The challenge
The product needed one application to coordinate website crawling, SEO audits, keyword research, analytics data, AI assisted strategy, content workflows, publishing and subscription billing across multiple customer workspaces.
Engineering approach
I worked on a Laravel based SaaS architecture with multi tenant workspaces, dashboards, API integrations, background processing, AI driven workflows, WordPress publishing and billing logic. The focus was on keeping the product modular so data collection, analysis and publishing could evolve without tightly coupling every integration.
What I worked on
Multi tenant workspace architecture and application workflows
Website crawling and SEO audit processing
Google Search Console and analytics integrations
Keyword and competitor research integrations
OpenAI powered strategy and content workflows
WordPress publishing integration
Stripe subscription billing and account state
Dashboards, reporting and background jobs
Outcome
The engagement produced a unified SaaS foundation for SEO operations, AI assisted workflows, publishing and billing, with clear separation between customer workspaces and external services.
This case study intentionally avoids invented client metrics or confidential business details. The focus is the engineering work and product problem.
